Experience:

I create performance-driven video content built specifically for paid social. With a background in directing, producing, and on-camera work, I approach UGC with both creative instinct and marketing awareness by prioritizing strong hooks, clear messaging, and engaging content. ​

I’ve collaborated with tech and lifestyle brands to develop high-converting ad creative for Meta and TikTok, delivering assets designed for testing, iteration, and measurable performance.​'

Comfortable on camera , off camera, and in the editing suite, I understand how to balance authenticity with structure by creating content that feels organic while driving results.